HOUSTON, Tex. March 24, 2022 — GROWERS, a solution and service provider for ag retail, and Arva, a leader in carbon marketing technology, are pleased to announce a partnership to provide a seamless way for ag retailers to assist customers in selling carbon through Arva’s Carbon Ready program and GROWERS Rally sales platform.
GROWERS Rally is a sales enhancement platform that captures vital information such as crops, products, rates, and practices on a field-by-field basis while serving as a sales planning and tracking tool for ag retailers. The data collected in GROWERS Rally shares many parallels with the data needed to sell carbon credits, making it a natural fit with Arva’s Carbon Ready program.
“Partnering with Arva to give our customers a place to assist farmers in accessing carbon markets makes a lot of sense. GROWERS Rally captures the building blocks for sustainability and carbon verification. Integrating with Arva’s Carbon Ready program streamlines access to the carbon markets and empowers retailers and their growers to sell with confidence,” explained Steven Valencsin, CEO of GROWERS.
Arva’s Managing Director Matt Rohlik says, “Retailers are the heart of the agricultural supply chain, and we are thrilled to work with GROWERS to give their clients more value from the data they’re already collecting. Carbon markets represent an opportunity to monetize that data and generate a new revenue stream for farmers and retailers, while enhancing sustainability and environmental stewardship.”
To learn more about GROWERS and its sales enhancement platform GROWERS Rally, visit www.growers.ag. To learn more about Arva’s carbon programs contact Matt Rohlik at m.rohlik@arva.com or visit www.arva.com.
About GROWERS
Headquartered in Durham, North Carolina, Growers Holdings, Inc. (GROWERS) provides business support to ag retailers through technologies and services. The team at GROWERS builds technology that enables agriculture retailers to run better businesses through using data; driving decision-making as it pertains to planning, planting, fertilizing, and treating growing fields. GROWERS helps align agronomists, ag retailers, and other trusted advisors around the success of the farmer to build a sustainable, profitable future. Since 2012, GROWERS has worked to put easy-to-use technology in the hands of every farmer, advisor, and seller in the ag industry. For more information visit www.growers.ag.
About Arva
Arva is an agriculture technology company that partners with farmers, suppliers, and manufacturers to augment their ability to make the best decisions for their land and maximize the value between environmental stewardship and economic profit. Using cutting-edge machine learning and artificial intelligence, Arva leverages field data to improve yield, lower cost, reduce risk, and achieve sustainability goals for farmers. For more information, visit www.arva.com.